PHOENIX — BWH Hotel Group has changed its name to BWH Hotels and is introducing a refreshed master brand logo.

BWH Hotels has become a truly modern and vibrant hospitality powerhouse. The respected global company is comprised of WorldHotels, Best Western Hotels & Resorts and SureStay Hotels. In addition to providing alignment under one parent company, the new name will emphasize BWH Hotels’ position as a diverse enterprise with 19 brands in every segment, from luxury and lifestyle to upscale, midscale and economy.


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