PHOENIX, Ariz. — Best Western Hotels & Resorts announced that its SureStay Hotel Group franchise has reached more than 100 properties in its North American portfolio.
The brand has established itself as one of the fastest-growing brands in the industry, signing a total of 189 properties in the two years since its launch — including those in the development pipeline.
“Today’s Best Western is committed to creating innovative, market-leading brands for the hospitality industry and it’s clear that we’ve done exactly that with the SureStay Hotel Group,” says Ron Pohl, SVP and COO, Best Western Hotels & Resorts. “We’ve carefully designed SureStay brands to offer flexibility to developers, drive business to hotels and provide superior value and comfort to customers. We’re proud to see these results come to fruition at more than 100 hotels in North America and nearly 200 hotels worldwide.”