PHOENIX, Ariz. — Best Western Hotels & Resorts has received 65 Adrian Awards for travel marketing excellence from the Hospitality Sales & Marketing Association International (HSMAI). The awards were presented during the 61st Annual Adrian Awards Gala in New York.
Of the 65 awards, Best Western earned one platinum award, 19 golds, 22 silvers and 23 bronzes. HSMAI also honored Kelly Dalton, senior director of Corporate Communications of Best Western Hotels & Resorts, as one of the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization.
“We are honored to have HSMAI recognize Best Western’s concentrated marketing efforts, which are focused on showcasing our brand’s evolution and communicating the superior service and exceptional experience today’s travellers can expect at our hotels,” says Dorothy Dowling, senior vice-president and Chief Marketing Officer, Best Western Hotels & Resorts. “Best Western has transformed in recent years — with the launch of a comprehensive brand refresh in 2015 — which pushed strategic enhancements including $2 billion in property improvements, the integration of cutting-edge technology throughout the guest experience and the revamp of our industry-leading loyalty program to offer even more valuable perks to our rewards members.”
Best Western Hotels & Resorts also won awards for digital marketing, advertising and public relations excellence, which recognized the company’s loyalty program, social-media campaigns, website, VR initiatives and You Must Be Trippin’ blog.