PHOENIX — Best Western Hotels & Resorts (BWHR) has launched a support package for frontline workers during the COVID-19 pandemic.
“Each and every day we see essential workers, from healthcare providers and first responders to transportation workers and infrastructure professionals, putting their own health at risk to lead the fight against the COVID-19 pandemic,” says David Kong, president and CEO for BWHR. “These frontline workers are making tremendous sacrifices for the greater good. While no token of appreciation will ever be enough, we’re proud to show our respect and gratitude by keeping our doors open in their time of need, extending a loyalty upgrade and supporting the relief efforts through donations.”
The package includes a discounted rate of at least 10 per cent at participating BWHR-branded hotels across North America. This plan is available for stays through June 30, 2020. Essential workers can select the rate plan when booking on bestwestern.com and will need to provide their work identification upon check in.
The company has also introduced a custom loyalty offering for essential workers, offering Best Western Rewards (BWR) Elite status upgrade to those on the front lines. Eligible essential workers can visit bestwestern.com/frontlineheroes for their status upgrade.
To provide further relief for frontline workers, BWHR has also expanded donation offerings supporting COVID-19 relief efforts. BWR members who donate their rewards points to BWHR’s charitable arm, Best Western for a Better World, or charitable partner, the Red Cross, will see their donations go directly to supporting COVID-19 relief efforts.