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PHOENIX — Best Western Hotels & Resorts (BWHR) has selected FranklinCovey’s ‘gold standard’ leadership-development curriculum to assist in further elevating leadership excellence in its general managers at more than 2,000 properties across North America. The program will launch in December 2020.

“Leading the hospitality industry in customer care is of vital importance at BWHR,” says Ron Pohl, SVP and Chief Operations Officer, BWHR. “Equipping our hoteliers with the tools they need to enhance their leadership skills enables our hotels to deliver exceptional customer care and ensure guest satisfaction. FranklinCovey represents the gold standard in leadership-development curriculum and its solutions provide us with quality content that will help our hoteliers become the very best leaders they can be, which has never been more important than it is today. The hospitality industry has been devastated by the effects of the COVID-19 pandemic, but our hoteliers and their associates have remained committed to going above and beyond for their guests. As we navigate these uncertain times, we believe FranklinCovey’s solutions will play an important role in helping our general managers hone the leadership skills that are necessary to lead with excellence in these difficult circumstances.”

BWHR will provide general managers from every hotel in North America with access to FranklinCovey’s All Access Pass, which includes award-winning solutions. This comprehensive access will complement BWHR’s existing training programs, which includes the Care Every Guest Every Time employee training.

FranklinCovey’s All Access Pass is an annually renewable program providing Passholders with unlimited access to the company’s entire collection of content and solutions. Passholders can assemble, integrate and deliver content from 26 areas, in an almost limitless combination through various delivery channels — live, live-online, on demand, microlearning and integrated into existing training offerings. Passholders also have exclusive access to an implementation specialist and additional add-on services, such as coaching, to ensure they are unleashing the full scope and power of All Access Pass to achieve their key business objectives.

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