PHOENIX, Ariz. — Best Western Hotels & Resorts made it onto Fast Company’s annual ranking of the world’s Most Innovative Companies (MIC), taking a spot in the Top-10 Most Innovative Companies in the AR/VR category.

Best Western Hotels & Resorts was chosen by Fast Company for its two-prong approach to VR/AR — including the Best Western Virtual Reality Experience (BWVRE), which uses virtual reality to reinvent the way guests view and shop for hotels; and its I Care Every Guest Every Time employee training, which uses virtual reality to transform communications between front-desk staff and guests.

“We are honoured to receive this prestigious, highly sought-after recognition from Fast Company,” says David Kong, president and CEO of Best Western Hotels & Resorts. “As a brand, Best Western is committed to using the latest technology to meet the needs of today’s travellers and I am pleased that our virtual-reality programs have set a new standard in customer care and the industry at large. We look forward to continuing our position as a frontrunner in innovation and a leader in hospitality.”

Fast Company’s Most Innovative Companies issue is now available here.


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