PHOENIX — Best Western Hotels & Resorts has launched its seasonal BW Rewards Rush promotion, which gives members of the Best Western Rewards (BWR) program a $20 Best Western Travel Card after their first stay.
“With this special offer, we’re showing our gratitude to the valued members of our BWR loyalty program, providing even more reason to get out and travel, creating unforgettable memories,” says Dorothy Dowling, senior vice-president and Chief Marketing Officer, Best Western Hotels & Resorts. “We know our guests are seeking great value, especially over the summer, and this limited-time promotion lets them leverage the unmatched rewards and benefits Best Western Rewards provides year-round during their favourite travel season.”
The promotion, which will run throughout the summer and end September 2, is part of the company’s ongoing refresh of BWR. New program benefits include instant rewards, a status-match feature allowing members to instantly have their status matched with other hotel loyalty programs upon enrollment.