PHOENIX, Ariz. — Best Western Hotels & Resorts has introduced a pair of boutique brands — Sadie Hotel and Aiden Hotel, which are designed to compete in the upscale and upper midscale segments respectively.

“Sadie Hotel and Aiden Hotel are chic, sophisticated and unique hotel brands that will reflect the style and pulse of the community they are in – bringing a sense of adventure and fun to guests at each hotel,” says David Kong, president & CEO of Best Western Hotels & Resorts. “We’re thrilled to be the first in the industry to launch a pair of boutique brands…Both Sadie Hotel and Aiden Hotel present the opportunity for independent hoteliers or developers with branded hotels to reposition their property in a unique way, taking advantage of our cost-effective, turnkey and customized design and renovation program.”

These conversion brands offer developers an opportunity to reposition existing properties to improve their performance and enhance their asset value while offering a flexible design program. The brands creatively use space and technology, while eliminating some typical hotel requirements. At the centre of each Sadie Hotel and Aiden Hotel is a multi-functional public area with either a café or bar; modern signature seating; and mobile check-in.


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