“The Virtual Accelerator provides us with a fun and unique way to engage travellers and show them how fast and easy it is to earn a free night with Best Western Rewards,” said Dorothy Dowling, Best Western senior vice-president of Sales and Marketing. “To thank our members for their loyalty, we’ll give away a total of 10 million points — good for more than 1,200 free nights.”
Rewards members can participate by “liking” the Best Western Facebook page, spinning the Virtual Accelerator wheel to earn points or by recommending the app to their friends.
And, it’s double the rewards with the company’s fall promotion that runs now through Nov. 20.