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PHOENIX, Ariz. — Best Western Hotels & Resorts is continuing its Today’s Best Western campaign with a new series focusing on personal stories, set to launch in February, entitled “Every Guest Has a Journey.”

The series digs deep into the human side of hospitality, celebrating the stories of the chain’s valued guests. It will also present the company and its brands as a go-to travel solution for guests across all segments.

“Best Western has been on a journey of transformation over the past several years,” says David Kong, president and CEO of Best Western Hotels & Resorts. “While the extraordinary results of our transformation can be seen through our dynamic portfolio of brands, expanding presence in key markets and unrivaled industry recognition, it’s truly the guests behind the brand that define today’s Best Western.”

Throughout the year, Best Western will share stories of road warriors and millennial travellers, while exploring the different guests that help make Best Western a diverse brand.

“As we continue to be flexible and think strategically in the year ahead, we will continue delivering on the expectations of today’s travellers and our hotel owners,” says Dorothy Dowling, SVP and Chief Marketing Officer for Best Western Hotels & Resorts. “Looking ahead to a new year, we will remain hyper-focused on elevating our brand perception through initiatives like the Every Guest Has a Journey series, driving even more revenue to our hotel owners and providing only the best customer care to our guests.”


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