PHOENIX — Best Western Hotels & Resorts has acquired global hotel brand WorldHotels, representing a collection of approximately 300 hotels and resorts in premier destinations around the world.
“There’s tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we’ll create competitive advantages for both companies,” says David Kong, president and CEO of Best Western Hotels & Resorts. “I have the utmost respect for WorldHotels and believe in its vast potential.”
The WorldHotels brand will play a critical role in enhancing Best Western’s portfolio of offerings to include the upper-upscale and luxury segments.
WorldHotels will maintain its distinctive personality and individuality while benefiting from Best Western’s robust and scalable E-Commerce platform, strong partnerships, award-winning loyalty program, effective sales-and-marketing support, global distribution network, and powerful revenue engines.
“In the coming months, our focus will be to unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity. We truly believe our platform and revenue engines will benefit WorldHotels and attract many more independence-minded, quality hotels to join the brand. We are very pleased that Geoff Andrew will continue as CEO of WorldHotels for the foreseeable future,” says Kong.