PHOENIX, Ariz. — The first hotel under Best Western Hotels & Resorts’ new Aiden Hotel brand — which was unveiled in September — has opened in Seoul, South Korea.

The 151-room boutique hotel features signature seating, a multi-functional public area, mobile check-in and locally inspired designs.

In addition to unveiling the first Aiden property, Best Western has also announced upcoming locations for Aiden and its sister brand Sadie. A second Aiden Hotel is set to open in Paris, France before year-end 2019, while the first three Sadie Hotel properties are slated to open in Tampa, Fla.; Fredericksburg, Texas; and New York City in 2020.

“We’re thrilled with the early interest we’ve seen in both Aiden Hotel and Sadie Hotel brands and are excited to have our first Aiden Hotel open in a key global market like Seoul, just weeks after launching,” says David Kong, president and CEO at Best Western Hotels & Resorts. “Aiden Hotel is a sophisticated boutique-hotel brand that perfectly aligns with the pulse of Seoul, bringing a sense of style and adventure to our guests. As these brands grow, it will become evident how different Aiden Hotel and Sadie Hotel are than any other brands, as they intertwine technology with art, bring innovation and colourful, locally inspired design to each location.”


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