PHOENIX — Best Western Hotels & Resorts has launched a “Today’s Best Western” campaign that will run throughout 2018 to highlight the brand’s new identity following its 2015 refresh. The campaign includes a “Behind-the-Brands” series that will give consumers a look at the brand’s evolution.

“Best Western has been undergoing a brand resurgence during the past 10 years,” says David Kong, president and CEO of Best Western Hotels & Resorts. “Our brand refresh with new logos showcases our exciting brands and positions Best Western as a leader in its respective chain scale segments. We are proud of our continuous innovation, which has enabled us to achieve record RevPAR Index, unrivaled industry recognition, and unprecedented guest satisfaction.”

Today’s Best Western features 11 brands, each with its own logo and distinctive personality. The company’s new “Behind the Brands” series will dive deeper into each individual brand, further illustrating the differences for travellers. Best Western will roll out the “Behind-the-Brands” series later this month, featuring a sneak peek into the continued evolution of its BW Premier Collection.


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