VANCOUVER — Hotel and lodging industry professionals are preparing for the B.C. Hospitality Industry Conference & Expo 2011 set to take place at the Vancouver Convention Centre from Nov. 6 to 8.

This year’s theme, “Hospitality in Transition: Maximizing the Possibilities,” will spotlight the skills and tools needed to help professionals rise out of the recession. The latest trends in hospitality and innovative new business practices from industry experts are also on the agenda.

The conference will include a keynote address from Scott Stratten, the president of Un-Marketing. Billed as an expert in viral, social and authentic marketing, Stratten calls his approach to service, ‘un-marketing.’ And, Micah Solomon will reveal the secrets of building a five-star customer-service organization drawing on lessons learned from The Ritz-Carlton, Lego and Apple Computers, among other successful companies.

For complete conference details, visit


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