TORONTO — Basecamp Resorts has announced a financial commitment of $150,000 to be disbursed over the next three years for environmental organizations POW (Protect our Winters) Canada and veritree.
POW is a Colorado-based non-profit organization founded by professional snowboarder and environmental activist Jeremy Jones that’s made up of outdoor enthusiasts, professional athletes and outdoor-oriented brands advocating for policy solutions to climate change. Basecamp Resorts, donating $25,000 per year, will support POW’s campaigns and assist with events, activations and other fundraising initiatives. The company is also committing to making its operations more sustainable, including making investments into energy, water and waste-reduction initiatives.
Vancouver-based veritree is a data-driven, restorative platform that connects businesses with verified tree planting projects to mitigate climate change, enhance biodiversity and restore ecosystems through re-forestation. Through this partnership, Basecamp Resorts is donating $25,000 per year and supporting efforts to restore forested areas in Alberta and B.C. that have been depleted or degraded from wildfires or that have been deforested. Additionally, the company is supporting Alberta’s Sawle Lake Smart Forest, veritree’s most advanced re-forestation project.
“We continue to witness firsthand the devastating impacts of climate change on the lands and communities across B.C. and Alberta that we operate in – places that we love and respect deeply. Through these new partnerships our goal is to make a meaningful impact and to give back to the environments that give so much to us,” says Sky McLean, founder and CEO, Basecamp Resorts. “We’re proud to support POW and veritree as they work to restore and protect Canada’s most precious resources. These collaborations align with Basecamp’s commitment to sustainability and to caring for the places where we live, work and play.”
