VANCOUVER — The B.C. Hotel Association (BCHA) has appointed Alison Langford as its new Workforce Specialist, a first-time position for the organization in response to the industry’s labour shortage.

As a Regulated Canadian Immigration Consultant and a licensed B.C. Foreign-Worker Recruiter, Langford will lead both domestic and international recruitment efforts, develop new hiring opportunities and strengthen existing initiatives with partner organizations in her new role. In addition, she will provide counsel for BCHA members navigating hiring resources and programs, such as the Temporary Foreign-Worker Program, the Francophone Mobility Program and B.C. Provincial-Nominee Program, among others.

For the past 12 years, Langford has worked with employers in the tourism-and-hospitality industry across Western Canada. She also has more than 15 years of experience working with employment programs at the provincial and federal level.

“B.C.’s workforce shortage has reached a critical juncture and operators across the province have overwhelmingly agreed that access to skilled workers is among their most pressing concerns for 2022,” says Ingrid Jarrett, president and CEO of the BCHA. “We knew it was imperative to have someone on our team with the background and expertise our industry can lean on to better support operators and deliver solutions to mitigate this crisis. Alison’s professional acumen, experience and highly-advanced skillset will be a tremendous asset to our industry, and we are absolutely delighted to welcome her to our team.”

Langford will be a guest panelist during BCHA’s upcoming virtual event, Workforce Recovery Panel: Navigating Recruitment Resources and Programs, on Feb. 16 at 1 p.m. PST. For more information or to register for the event, click here.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.