SEATTLE — Amazon has launched Alexa for Hospitality — a new experience offered by invitation to hoteliers that of Alexa to hotels, vacation rentals and other hospitality locations.
Alexa for Hospitality is designed to help hotels deepen guest engagement through seamless voice-first experiences that offer new ways for guests to access services and amenities during their stay. Using the Amazon Echo in their room, guests can now ask Alexa for hotel information, contact the hotel to request guest services, play music in their room and more.
Marriott International is introducing the new Alexa experience at select Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels and Autograph Collection Hotels properties starting this summer.
“Customers tell us they love how easy it is to get information, enjoy entertainment and control connected devices by simply asking Alexa, and we want to offer those experiences everywhere customers want them,” says Daniel Rausch, vice-president, Amazon. “Alexa for Hospitality makes your hotel stay a little more like being at home and gives hospitality providers new ways to create memorable stays for their guests.”
With Alexa for Hospitality, hospitality providers can enable and customize a range of voice-first features based on their guests’ needs and will soon have the option to allow Amazon customers to temporarily connect their Amazon account to the Alexa-enabled device in their room. When a guest checks out, Alexa for Hospitality automatically disconnects their Amazon account from the in-room device.
Alexa for Hospitality also supports hardware settings, such as limiting volume level and administrator notifications if a device goes offline. Hoteliers can also use the service to measure engagement through analytics and adapt services based on guest feedback.
The service is built to work with existing hotel technologies and features developed by DigiValet, Intelity, Nuvola and Volara allow guests to make requests like “Alexa, order wine,” or “Alexa, book a spa appointment,” with requests routed to hotel property management systems.