OTTAWA — Alana Baker has been promoted to vice-president, Policy & Public Affairs for the Hotel Association of Canada (HAC).

Baker has been with HAC for just under four years, previously holding the positions of director of Government Relations and senior director of Policy & Public Affairs. Collaborative and results-driven, Baker is a trusted advisor to HAC’s members, industry partners and government. In her new role, she will continue to provide first-class service, ensuring the concerns of hoteliers are heard at the most senior levels of government and driving advocacy programs to build good public policy for Canada’s hotels.

Baker has more than 15 years of experience spearheading award-winning national advocacy, communications and media campaigns. A recipient of the PR News ‘Top 15-to-Watch’ award, over her career she’s been instrumental in providing government-affairs and public-relations advice to senior association executives in Canada and the U.S.

At HAC, Baker has successfully led the association’s Fair-Rules campaign to level the playing field with digital short-term-rental providers such as Airbnb. This has recently resulted in a commitment from the federal government in the 2020 Fall Economic Statement to apply sales tax to all platform-based short-term rental accommodation supplied in Canada. During an unprecedented health crisis, Baker continues to be an integral part of the team, advocating to secure critical COVID-19 relief and support for the industry.


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