OTTAWA — In response to the U.S government’s pricing threat, Activar Hotels Group, in collaboration with Rouge Marketing agency, has launched a social initiative aimed at promoting local tourism and increasing the visibility of Quebec and Canadian hotels.
Launched on February 6, the campaign, designed as a sharing chain on Facebook, Instagram, and LinkedIn, aims to unite the hotel industry in raising awareness among the general public.
As of February 20, nine establishments already joined this large network, including Microtel Lac- Mégantic, Microtel Lachute, Microtel Casselman, Grand Lodge Mont-Tremblant, Hôtel Relais Saint-Sulpice, Auberge des Gallant, Hôtel Château Laurier, AX Hôtel Mont-Tremblant, and Auberge Godefroy.
“At Activar Hotels, we believe in the positive impact of local tourism on our national economy. Our country is full of incredible destination, each more amazing than the last. Now is the time to discover them and support Canadian hotel establishments,” says Xavier Icardo, vice-president of Hotel Operations.
“We are proud to be a 100 per cent Canadian hotel-management company, dedicated to the success of hotels owned by Canadian investors and owners,” says Mathieu Mault, CEO of Activar Hotels Group.
