PARIS — AccorHotels has announced the appointment of Christophe Alaux to CEO HotelServices of North America, Central America and the Caribbean (NCAC), effective immediately. He will replace Roland de Bonadona.

Alaux will represent the region on the executive committee and will be dedicated to the overall success of the NCAC region across all disciplines, while offering new perspectives to further expand upon existing strategies. He will also be responsible for identifying and pursuing potential growth opportunities in NCAC. Alaux has requested the appointment of Dominique Colliat as COO for the region — formerly EVP HotelServices for NCAC — to assist him with his assignment in order to capitalize on her knowledge of the North American market.

“With his experience and keen business sense, Christophe has been an important member of AccorHotels and will no doubt continue to aid in the success of the company in his new role,” said Sébastien Bazin, Chairman and CEO of AccorHotels. “As the group continues to evolve as a hospitality leader, his expertise will be integral to our collective and sustainable growth.”

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