PARIS — AccorHotels has unveiled a new identity for its international network to promote diversity. Launched as WAAG (Women at AccorHotels Generation) six years ago, the network has been renamed Riise.
Featuring a double “i,” Riise symbolizes the men and women who are committed to the values of sharing knowledge, of solidarity and of combatting stereotypes. Open to both men and women, the network is active across five continents via the mobilization of strong regional communities. Its action is based on the sharing of knowledge through a mentoring program (with 900 pairs across 20 countries in 2018), the promotion of female talent to positions of responsibility and combatting all forms of discrimination.
Maud Bailly, Chief Digital Officer of AccorHotels and John Ozinga, CEO of AccorInvest, are joint ambassadors of the network. Bailly reaffirmed Riise’s ambition by emphasizing the extent to which “diversity is a powerful driver of collective performance: it is important to involve men, women and managers at the highest level to set an example. Promoting gender diversity is everyone’s duty regardless of their own gender.”
In addition to gender equality, Riise’s diversity concept will also aim to encourage the emergence of mixed teams in terms of generations and cultures. “We are an international company operating in 100 countries, with a wealth of talent that Riise must also develop,” says Ozinga.
Riise will also strive to combat pay inequalities, stereotypes, everyday sexism and sexual harassment through communication campaigns, conferences and awareness-raising workshops.