TORONTO — ALL – Accor Live Limitless, the lifestyle loyalty program for Accor, has launched a new digital campaign starring actor, producer, philanthropist and author Priyanka Chopra Jonas called It’s ALL Possible. The campaign, live now through Sept. 7, 2022, aims to inspire guests to plan cinema-worthy vacations.

Specifically, the It’s ALL Possible campaign promotes Accor’s summer-savings offer, which features escalating discounts based on length of stay across brands such as Fairmont, Sofitel, MGallery, Pullman and Novotel. ALL members will receive extra perks, exclusive rewards, unique benefits and extraordinary experiences.

Additionally, Accor and ALL have launched a new feature at select properties across North and Central America, allowing travellers to add a personal cinematographer for their vaction who will capture and create a video of their experience.

“With this campaign, we want our guests to dream of vacations which are truly limitless,” says Jeff Doane, Chief Commercial Officer, North & Central America, Accor. “We are delighted to partner with Priyanka Chopra Jonas to share her passion for travel and inspire people to create their own magic when it comes to planning their well-deserved vacations. The concept of both starring in and directing your own blockbuster travel experience is a great one, because like in the movies, anything is possible when you are a member of ALL – Accor Live Limitless.”

“Travel has been a huge part of my life since I was a little girl. I’ve had the incredible opportunity to explore so much of this beautiful world around us, which in so many ways has helped shape who I am,” says Chopra Jonas. “It’s exciting to partner with ALL and Accor to inspire travelers to take charge of their holidays, to spark their imaginations and plan vacations that are what dreams are made of.”


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