PARIS — Accor is introducing its Emblems Collection, a global portfolio of boutique and luxury hotels. Its flagship hotel, the Guiyang Art Centre Hotel in China’s Guizhou province, is set to open in December 2022.
“As one of the most important hospitality markets in the world, China is the perfect location for Accor to launch our newest luxury brand, and we’re honoured to work with our trusted partner, HLC Group on this landmark project. HLC is a respected business leader in Guizhou province and recognized as one of China’s top private enterprises. We’re delighted to partner with them to bring our shared vision of the new Emblems Collection hotel in Guiyang to life,” says Gary Rosen, CEO, Greater China, Accor. “This grand and enigmatic property has long captured the attention of residents and visitors to Guiyang. Emblems Collection will bring a fresh, modern expression of luxury living to this iconic landmark, setting the high standards of hospitality and style that we expect for this brand as it expands to other markets worldwide.”
Hotels and resorts joining the Emblems Collection will fall into three categories: Emblems Collection Heritage, for hotels that are landmarks of a destination; Emblems Collection Retreat, for resort properties in scenic areas; and Emblems Collection Signature, for aesthetically pleasing hotels as an ode to designers.
“Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40-plus brands in our global network continue to grow, evolve and flourish,” says Sébastien Bazin, Chairman and CEO, Accor. “The hotels we will feature in Emblems Collection are those sought out by travellers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they’ve built while desiring the benefits that come with a global partner.”
“For owners and developers who have created unique luxury hotels, or are looking to develop a new upmarket offering, we offer a collection brand that can boost their property’s status and profile with limited investment in marketing and branding, along with an easy transition process,” says Agnes Roquefort, Chief Development Officer, Accor. “With Emblems Collection, a hotelier can optimize their costs and operations right away by leveraging Accor’s powerful global distribution and supply networks, while expanding their audience reach from the moment they join. We look forward to working collaboratively with more hoteliers and development partners to bring more hotels around the world to this outstanding collection.”
By 2030, the brand is expected to grow to 60 properties globally, with Paris and Prague as two key cities for further development.
