VANCOUVER ISLAND — 4EVER Strategies has announced a strategic collaboration with global leader Destination Wayfinder to advance destination stewardship outcomes in the Canadian travel-and-tourism sector.
4EVER Strategies is the first organization in Canada to join the Wayfinder Partner Program, a collaborative initiative that empowers consultants, advisors, and industry associations with demonstrated expertise in travel and tourism to deliver impactful solutions to their clients. By utilizing Destination Wayfinder’s destination-management framework, partners are servicing clients in alignment with global best practices set forth by the Global Sustainable Tourism Council (GSTC) and the United Nations Sustainable Development Goals (SDGs).
“Destination Wayfinder is thrilled to welcome 4EVER Strategies as a preferred partner. Working together, we can drive positive, collective change at scale for destinations and the communities they serve,” says Kristin Dunne, vice-president of Destination Wayfinder. “This strategic partnership offers a collaborative opportunity for 4EVER Strategies to enhance and innovate its services and ultimately, help its tourism clients navigate their stewardship journey.”
4EVER Strategies will gain access to Destination Wayfinder’s intuitive technology platform, equipped with a comprehensive self-assessment tool, measurement and reporting capabilities, and a repository of resources to guide strategic planning and implementation for destinations. In addition to providing resources for advancing stewardship strategies, the platform acts as a centralized dashboard for partners to measure, monitor and report on the value of their services.
“As destination management evolves towards destination stewardship, the Destination Wayfinder framework is incredibly valuable to ensuring 4EVER Strategies is providing our clients with high-quality, data-driven solutions that prioritize the needs of their destination,” says Calum Matthews, president of 4EVER Strategies. “Destination Wayfinder gives us a comprehensive overview of our strategic efforts so that we can increase productivity and help the destination organizations that we work with plan for the future. This new partnership demonstrates and furthers our commitment to providing sustainable and impactful strategies for the future of tourism.”
The Wayfinder Partner Program is part of a coordinated, industry-wide effort leveraging global standards to unlock the potential for destination transformation and lasting change.
