MCLEAN, Va. — Hilton and TripAdvisor have partnered to make the hotel chain’s portfolio of 13 brands accessible through the TripAdvisor instant-booking marketplace. Starting in early 2017, travellers around the world will be able to make a reservation at any Hilton property directly from the TripAdvisor website or mobile app.

Hilton is one of many major hotel companies to join TripAdvisor instant bookings, which creates another channel for booking a stay at Hilton’s 789,000 rooms across 104 countries and territories.

“At Hilton, we’re always reimagining the experience for our guests and looking for new ways to make travel easier,” says Danny Hughes, SVP and commercial director, Hilton. “We are committed to working with booking partners, such as TripAdvisor, who respect our desire to develop direct relationships with our guests, present our hotels in a fair and equitable manner and increase the value of both our brands.”

TripAdvisor’s instant-booking marketplace will feature branding that lets users know their transaction is being handled by Hilton.

“Hilton is a longtime partner and we are thrilled to add its portfolio of brands to our instant-booking marketplace,” says Robin Ingle, SVP, Global Sales, TripAdvisor. “Following the rollout momentum we had last year, we continue to accelerate our growth with new instant-booking partners and increased user adoption. We’re pleased that our community of travellers and partners alike are finding instant booking such an attractive option.”


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