TORONTO — Juan Duran is the new director, Membership Development, Ascend Hotel Collection for Choice Hotels Canada. The hire reflects Choice Canada’s continued growth in its membership program for upscale hotels.

“We’re excited to announce this newly created role to support our efforts to grow the size and profile of the Ascend Hotel Collection in Canada,” says Brian Leon, managing director, Choice Hotels Canada. “We’re thrilled with the experience and knowledge that Juan brings to our growing team.”

Duran previously focused on development strategy at Thomas Consultants Inc., where he led real-estate advisory projects and created development strategies for mixed-use assets. Prior to that, he served as an associate, Consulting and Valuation at HVS, where he assisted with feasibility studies, valuations and consulting services to stakeholders in the lodging industry.


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