MCLEAN, Va. — The Hospitality Sales & Marketing Association International (HSMAI) named its 2016 honorees for The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization, which recognizes top achievers in sales, marketing and revenue optimization of hospitality, travel and tourism organizations.

“HSMAI is proud to recognize an outstanding group whose impressive achievements define success and inspire their peers in the hospitality industry,” says Robert A. Gilbert, CHME, CHBA, president & CEO of HSMAI. “Their deep knowledge, nimble response to changing markets and innovative solutions have driven their success and strengthened our industry.”

Winners include:

  • Justin Barnette: manager, Marketing & Communications USA, South African Tourism
  • DC Becker: principal & co-owner, Titan Group of New York
  • Josh Belkin: VP & general manager, North America,
  • Bree Brostko: managing director, Kindred Resorts & Hotels
  • Bonnie Buckhiester: president, Buckhiester Management Limited
  • Patrick Campbell: director of Advertising, Best Western Hotels & Resorts
  • Lisa Checchio, VP, Brand Marketing and Insights, Wyndham Hotel Group
  • Britton Cordill: director of Marketing & eCommerce, Marriott International
  • Santiago Corrada: president/CEO, Visit Tampa Bay
  • Chris Flatt, EVP of Hotel Sales & Marketing, Wynn Las Vegas
  • Isaac Gerstenzang, assistant vice-president, Corporate E-Commerce, Two Roads Hospitality
  • Jennifer Hill: regional revenue manager, Highgate
  • Daniel Hostettler: president and group managing director, Ocean House Management Collection
  • Danny Hughes: senior vice-president & commercial director, Hilton Worldwide
  • Victoria Isley: Chief Sales & Marketing Officer, Bermuda Tourism Authority
  • Cherry Kam: director, Marketing Communications/Americas, Four Seasons Hotels and Resorts
  • Lynn Kaniper: owner/president, Dana Communications
  • Leora Halpern Lanz: lecturer, Boston University School of Hospitality Administration
  • Michael Lau: regional director of Revenue Management, Accor Hotels
  • Lisa Ross: president and partner, rbb Communications
  • Ed Skapinok: vice-president of Sales & Marketing, Hostmark Hospitality Group
  • Edgar Tapan: head of Industry, Travel, Google
  • Paolo Torchio: VP Digital & E-Commerce, Two Roads Hospitality
  • Vicki Varela: managing director, Utah Office of Tourism, Film & Global Branding
  • Daniel Wise: founder & chief product architect, revcaster – a Rainmaker company

Winners were selected by a panel of senior industry executives based on recent work meeting the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.


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