“As one of the world’s most well-known economy hotel brands, we’re constantly looking for ways to enable our hotel owners to provide consumers with an even better hotel experience and do so in a way that is not only cost-effective but ultimately helps drive greater revenues for hotels,” said Mark Young, Travelodge brand SVP. “With both our new room and lobby designs as well as our signature breakfast item, we believe we’re well on our way to accomplishing that.”
The new room and lobby design includes natural woods, rich leather textures, sandstone flooring and seasonal colour palettes, which are available to hotel owners for $2,000 per room, including case and soft goods. Building on the brand’s continental Bear Bites breakfast, the group has introduced the new signature Travelodge Bear Claw, available in apple streusel and cream cheese.