MINNEAPOLIS — TraknProtect, a leading provider of real-time location technology purpose-built for the hospitality environment, claimed the top industry-innovation award in this year’s Entrepreneur 20X (E20X) competition at HITEC Minneapolis.

Selected by an expert panel of judges comprised of hotel-technology professionals, TraknProtect was honoured with the Judges’ Choice Award, which recognizes the most innovative hospitality technology start-up solution each year. TraknProtect was ultimately selected following a presentation by Tim Hansen, the company’s CTO, on the advanced suite of location-based services, which includes a comprehensive safety-button alert platform, in addition to advanced inventory-tracking technology.

“We couldn’t be more honoured to have been again singled out by industry experts as the most innovative technology solution this year,” says Parminder Batra, CEO and co-founder of TraknProtect. “Our primary mission has always been to elevate the level of safety and security for our industry and to provide peace of mind to the hundreds of thousands of hotel staff members serving us worldwide. The recognition we received is welcome validation that the solution we developed specifically for the hotel environment has the potential to meet those challenges.”

The prestigious E20X Award comes on the heels of TraknProtect also being named a finalist in the HTNG TechOvation Awards at HT-NEXT, which was held in New Orleans in April.

As winner of the Judges’ Choice Award, TraknProtect will take home US$5,000 and has earned a guaranteed spot on HITEC show floors for the next 12 months.

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