MONTREAL — Tourisme Montréal is encouraging Montreal hotels to participate in Hospitality Week, a new initiative it hopes to make a major annual event.

Scheduled to take place from Aug. 21 to 28, the event is part of Montréal vous accueille (Montreal Welcomes You) — a broader project led by Tourisme Montréal to enrich the visitor experience by enhancing the overall quality of tourist hospitality in the city.

“Since visitors are increasingly seeking local experiences, Tourisme Montréal is looking to improve the tourist welcome strategies used by our partners across the city. We would like to sincerely thank the hotels that will be participating in this initiative, as it will help generate buzz about the city,” says Yves Lalumière, president and CEO of Tourisme Montréal.

Tourisme Montréal is now calling on several members of the Hotel Association of Greater Montréal to proudly display the “Bonjour” signature during Hospitality Week. Participating hotels can also offer guests postcards, luggage tags and umbrellas featuring the “Bonjour” logo.

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