ROCKVILLE, Md. — The Sleep Inn brand has revealed an updated prototype featuring fresh guestroom and public area designs.
The new prototype is designed to meet the changing tastes and behaviours of travellers while still remaining cost-neutral to Sleep Inn’s current prototype.
“The simplicity of the Sleep Inn brand’s prototype is attractive to both guests and owners in a marketplace where other brands are pursuing polarizing and fast-to-fade designs that are more impractical than simple,” says Anne Smith, VP of Brand Strategy for Choice Hotels. “In our research, travellers consistently tell us that they love what we’ve done with Sleep Inn. This prototype evolution equips us even more to appeal to customers who are making snap decisions based on first impressions.”
The prototype update features stylish exteriors, open public areas with versatile seating and customized artwork reflecting the local area. Guestroom design includes slimmed-down furnishings and beds with decorative white triple-sheeting.
