TORONTO — Peter Nowlan has been appointed EVP and CMO at Four Seasons Hotels & Resorts in Toronto.
Effective Jan. 20, Nowlan will lead the hotel chain’s global sales and marketing teams, including overseeing all marketing and PR activities, digital properties, sales forces and the central reservations organization. Nowlan, who will be based in Toronto and reporting to president and CEO J. Allen Smith, will replace Susan Helstab, EVP of Marketing, who is retiring.
“Working with an iconic luxury brand such as Four Seasons that is so universally recognized and respected brings great responsibility, as well as great opportunity,” said Nowlan, who is currently chief brand and marketing officer for Tim Hortons. “I look forward to joining this impressive team and building on their many successes as we expand global market share by strengthening connections with existing guests and engaging new ones. The exciting challenge ahead will be doing so in a creative way that celebrates the incredible people, culture and experiences that bring the Four Seasons brand to life.”
