BETHESDA, Md. — Marriott International has expanded its home-sharing pilot to include Paris, Rome and Lisbon.
The company launched the five-month pilot in London earlier this year in collaboration with Hostmaker, a London-based home-rental-sharing management company. The program now gives travellers access to more than 340 properties across four European markets, with the ability to earn and redeem points across Marriott’s loyalty platform.
“Following the positive customer feedback from our pilot in London, we are excited to extend Tribute Portfolio Homes to new markets together with Hostmaker,” says Adam Malamut, Chief Customer Experience Officer, Marriott International. “We are always innovating to meet the evolving needs of travellers and expanding into home sharing is an opportunity to deepen relationships with our most loyal guests by delivering new experiences designed to reflect how they travel.”
Through its pilot in London, the company found travellers using Tribute Portfolio Homes stayed longer, with average stays more than twice as long as typical hotel stays. It also found that more than 75 per cent of guests staying at Tribute Portfolio Homes were travelling for leisure with friends and family or extending business travel to include their friends and family.
