STAMFORD, Conn. — Starwood Hotels & Resorts Worldwide has announced it is bringing keyless entry to more locations across the globe — and with new features.
Through its Starwood Preferred Guest (SPG) loyalty program, the company offers guests not only keyless entry using their smartphones, but also the option for multiple guests, who are sharing the same room, to have access to locking and unlocking their suite door with their individual smartphones. In addition, SPG members will have the ability to book stays using the same free mobile app, available for both Android and iOS.
“Innovation and personalization are at the centre of everything we do and we’re committed to making travel better for every SPG member by creating solutions for pain points that are custom-made for their mobile lifestyles,” says Alyssa Waxenberg, vice-president of Mobile at Starwood Hotels & Resorts. “SPG Keyless is literally opening doors for SPG members. It is also transformative for Starwood’s hotel associates, allowing them to better engage with guests. Rather than the first interaction being the swipe of a credit card, hotel associates can now focus on ways to better-personalize guests’ stays.”
The new features added to SPG Keyless will first be implemented at Le Méridien, Westin, Sheraton and Four Points properties worldwide, including Le Méridien Parkhotel Frankfurt, Le Méridien Hamburg, Le Méridien Columbus, The Westin Westminster, Westin Palo Alto, Westin Camino Real Guatemala, Sheraton Bloomington, Sheraton Mirage Port Douglas and Four Points Cupertino.
