Featured Articles
Featured Articles
New Day Dawning
Written by Rosanna Caira
As Canadians turn the page on the past decade and enter into a new chapter, we’re days away from welcoming the world. It’s hard to believe more than six years have passed since Vancouver/ Whistler garnered the winning bid to host the Winter Olympics and Paralympic Games. So much has transpired during that time, and certainly B.C. has worked through a mammoth undertaking to prepare for this major international gathering. New hotels have opened, exciting restaurant concepts have been launched and massive infrastructure improvements have been made to ensure Canada’s beautiful and vibrant West Coast will be perfectly positioned to host an event of this magnitude.
The Inn Crowd
Written by J.D. Ney
Holiday Inn redevelops its iconic hotel brand 50 years after it arrived in Canada
cross any product category, marketers and advertisers strive for one ultimate goal: to make a brand synonymous with the product itself. When successful, the brands become commonplace words in the English language and infiltrate the popular lexicon. One needn’t look far for exhibits. Consumers climb into their Jacuzzis, regardless of who made their hot tub, or those saddled with colds reach for a Kleenex, even though someone else made their facial tissue. These are the vaulted positions of brand dominance, the zenith to which all others aspire.
The Day After
Written by J.D. Ney
The recession’s dead. Now it’s time to bring industry profitability back to life
Q3, 2009. Mark it in your calendars. That’s when Statistics Canada says this country hauled itself out of a crippling recession. Well, technically anyway. With a quarterly GDP growth of 0.1 per cent, it couldn’t have ended by a thinner margin, but at least it ended. The Bank of Canada, which as you may recall prematurely heralded the recession’s terminal breath in a July 23 quarterly report, now says that while the growth realized in Q3 was smaller than anticipated, it is likely to keep its momentum and we are not expected to see a dreaded double dip.
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