OTTAWA — Green Key Global is celebrating its 20th anniversary with the launch of its new brand identity and website.
“Our revitalized brand signals the strengthening momentum of Green Key Global and the sustainability efforts of the industry overall,” says Susie Grynol, Managing Director of Green Key Global. “Sustainability is important to our hotels and we are happy to assist them with an independent certification program that both promotes and fosters corporate responsibility.”
Green Key Global’s new look and feel has been captured on the new website and includes a suite of new resources. In the past year, the organization has also bolstered its team in Market Development, Communications and Member Services.
“Our 20th anniversary will be about celebrating this milestone by showcasing the incredible accomplishments of our members and showing the world that this industry is a leader in sustainability” adds Grynol.
The Green Key Global suite of programs allows participants to benefit on several fronts: cost savings, increased bookings from environmentally conscious consumers and meeting planners and responsible corporate citizenry. Green Key Global strives to simultaneously educate members on the value these activities have on a broader environmental, social and economic level. In support of this, Green Key conducts on-site verification audits to validate member ratings and provides a variety of marketing materials to assist members in the promotion of their efforts.