The mission of the IMPACT Conference is to annually convene the Canadian tourism industry and its stakeholders focusing on economic, environmental, social and cultural sustainability, and who together will build the positive legacy of tourism in Canada.
As we experience a surge in the tourism market in Canada, environmental and social issues continue to threaten the sustainability of our planet and communities. The IMPACT founding partners recognized the urgency and opportunity in convening leaders to have a holistic dialogue about how we can create new partnerships, leverage technology, and change the trajectory of tourism towards a restorative, sustainable industry that Canada will benefit from for decades to come.