TORONTO — Days Inns – Canada joined delegates from across the globe last week at the annual Wyndham Hotel Group Global Conference in Las Vegas. David Blades, VP of Operations and Ally Wesson, director of Marketing, took the stage to recognize the following Canadian properties for performance over the first six months of 2016.
Top three scoring hotels in the service category:
• Days Inn – Estevan, Sask.
• Days Inn & Suites – Thunder Bay, Ont.
• Days Inn & Suites – Lindsay, Ont.
Top three scoring hotels in the cleanliness category:
• Days Inn – Edmonton Airport, Alta.
• Days Inn – Thunder Bay North, Ont.
• Days Inn & Suites – Lindsay, Ont.
Top scoring hotel in the Wyndham Rewards enrollments category:
• Days Inn – Ottawa Downtown, Ottawa, Ont.
Days Inns Worldwide also unveiled a new multi-million-dollar marketing campaign featuring a new brand positioning. “Bask in the Sun” replaces the “Best-Value-Under-the-Sun” slogan that has been a mainstay of the Days Inn brand identity for what the company described as “decades.”
Created by Toronto-based Giants & Gentlemen, the integrated campaign is built around four 30-second TV spots (two of which will air in Canada), with the iconic Days Inn sun logo playing a key role in each. The campaign launched in the U.S. on Sept. 13 across TV, digital and print. The TV spots and digital elements will debut in Canada starting Oct. 8.
