TORONTO – In support of its partnership with Childhood Cancer Canada (CCC), Days Inns – Canada today announced the launch of its Show Your Love with a Like! campaign. Leading up to International Childhood Cancer Awareness Day on February 15, the brand will be running a two-week campaign on Facebook to raise funds for CCC.
Now through February 15, 2014, for every new “Like” the Days Inn Canada Facebook page receives, $1 will be donated to Childhood Cancer Canada.
“We are delighted to be able to support International Childhood Cancer Awareness Day and help raise funds for Childhood Cancer Canada,” said Irwin Prince, president & COO, Realstar Hospitality. “Together with our hotel owners, staff and guests, we have been committed to helping Childhood Cancer Canada raise awareness and donations for this important cause.”
Days Inn locations across the country will be encouraging guests who stay during this period to become a fan and click “Like” on the Days Inns Canada Facebook page at www.facebook.com/daysinncanada.
“Days Inns – Canada has been a steadfast supporter of children with cancer through their continued partnership with Childhood Cancer Canada,” says Megan Davidson, president & CEO of Childhood Cancer Canada. “On behalf of the 10,000 Canadian children living with cancer, we are grateful for the support of Days Inns – Canada, their franchise community and guests, during the ‘Show Your Love with a Like!’ campaign.”
Founded in 1987, CCC is dedicated to the fight against childhood cancer through cancer research as well as improving the lives of children with cancer and their families by providing support and education.
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