Segment Report: Select-Service Hotels
Select-Service hotels, with their suggestion of “no-frills”, will always appeal to the cash-conscious and business travellers. Why pay for amenities you don’t use? But these limited-service properties...
Filling The Void: Midscale Hotels are Filling an Under-Served Guest Segment
Midscale brands appeal to developers and operators, as well as consumers, because they're adaptable and dependable, while being flexible enough to meet the technology needs of consumers.
“Most...
Soft Brands are Ramping up Canadian Development
To most well-travelled guests there used to be two kinds of hotels: the reliable, standard chain, and the offbeat, quirky independent hotel. However, as the industry grows...
Segment Report: Luxury, Full-Service, Boutique and Lifestyle Segments
The lines are becoming increasingly blurred between hotel categories, with a variety of brands/concepts crossing multiple segments. This phenomena is perhaps most prevalent among the higher-tier hotels,...
Shining the Spotlight on Canada’s Limited-service, Mid-scale and Extended-stay Segments
Canada’s hotel industry offers something for everyone — whether it’s a mid-management business traveller looking for an inexpensive, clean room with a reliable internet connection, or a...
Extended-stay Hotels Offer Guests a Home Away From Home
Remember Richard Gere in Pretty Woman — the decadent playboy who lived in luxurious hotels and traded personal stories with the hotel manager and concierge? Back then,...
Why the Mid-scale Hotel Market Continues to Thrive
The worlds of hospitality and industry have always been intertwined. So when the oil crisis hit Alberta this year, the province’s occupancy rates also plummeted. “Corporate travel...
Why the Cost-effective Select-service Model Continues to Gain Popularity
The room isn’t large, but the furnishings are stylish and the bed comfortable with good quality linens. The petite bathroom features a high-end shower and plush towels....
Boutique Hotels Gaining Popularity
What, exactly, is a ‘boutique hotel’? Most people conjure up a certain image in their heads when they hear the term and, undoubtedly, there are characteristics that...
Independent Hotels Share Strategies to Increase Market Share
As anyone in the industry can attest to, there’s a relentless barrage of brands on the hotel landscape these days, and the trend shows no sign of...
