A key change on the site is the addition of TripAdvisor reviews. “We recognize that a growing number of guests turn to social communities and online reviews for research before they book a hotel stay. Our commitment is to provide the most information possible to bestwestern.com visitors to ensure they’re booking their travel plans with complete confidence,” said Dorothy Dowling, senior vice-president of Marketing and Sales at Best Western.
The revamped site also includes more details about Best Western hotel rooms, more hotel photos, hotel deals and packages, easier access to Best Western Reward details, the option to save favourite hotels for quick booking and redesigned mobile and Facebook booking sites.
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