NEW YORK — Hotel-technology provider Avvio has launched Allora — the world’s first booking engine powered by artificial intelligence (AI).

Allora uses AI to learn from every online interaction and focuses on driving direct booking and guest loyalty by orchestrating better online interactions between hotels and guests. Built over 18 months, Allora uses learning models to analyze large volumes of data and identify which variations will yield the best booking-engine configuration.

“Hotels can benefit from network intelligence,” says Frank Reeves, co-founder and CEO of Avvio. “With bigger data, you unearth better patterns quicker and rapid feedback leads to greater innovation. It enables each hotel to build on insights from across our network and drive precision with its own data. This boosts direct bookings and delivers a more personalized online service that reflects the exquisite experience hotel staff give to guests in-house.”

Owned exclusively by Avvio, Allora uses learned customer behaviour to create a unique conversation between the hotel and the guest by leveraging AI at the right moment, optimizing and personalizing their journey. Its sophisticated Recommender Engine moves the booking journey away from the one-size-fits-all model by making it dynamic, relevant and tailored to each shopper’s needs and interests. This way, shoppers find what they’re looking for faster and will likely feel a stronger emotional connection with the hotel, increasing their incentive to book direct.

“Ultimately Allora is more than a booking engine,” says Reeves. “It’s a conversation platform, which is genuinely trying to curate a more refined and more appropriate experience for each website visitor. That may be a conversation about loyalty, a booking or an upsell. We can’t continue to provide all customers with the same conversation.”

Allora will do this by tracking and analyzing data across hundreds of properties, based on geography, guest history, booking preferences, interactions on site, conversions and more. Working with any hotel’s computer system on a ‘plug-and-play’ basis, the platform will then curate relevant options based on demonstrated guest behaviour and optimize the booking journey to guide shoppers to book direct with as high a booking value as possible. Always in conversation, Allora learns and evolves with every interaction to deliver the best possible results.

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